Strategy and financial targets
Our goal is to continue strengthening our position as one of the leading discount retailers in Finland by utilising our key strengths: an attractive and wide product range, low prices and convenient shopping experience.
In line with our growth strategy, we aim to open at least 3-4 new stores per year and continue to grow our like-for like net sales by improving our brand awareness further.
We aim to continue to develop our value proposition by continuing to provide a wide product assortment that meets the needs of our customers at low prices. We also strive to continue investing in developing and growing our online store to offer our customers the possibility to shop both in physical stores and online.
Growing our store network
Increasing like-for-like net sales in the young store network
Increasing the share of private label products
Continuous development of the product assortment and the multichannel business model
Maintaining and improving high profitability
Growth: Net sales above EUR 400 million by the end of financial year 2025 with annual organic growth in excess of 10%.
Profitability: Adjusted EBITA margin between 17 – 19% of net sales.
Dividend policy: Puuilo aims to distribute at least 80% of net income for each financial year in dividends, depending on the company's capital structure, financial position, general economic and business conditions, and future prospects.
Leverage: Net debt to adjusted EBITDA below 2.0x.