Puuilo as an investment

Puuilo as an investment

Puuilo is a Finnish discount store chain known for its wide product assortment , low prices, good store locations and convenient shopping experience. We have focused especially on construction supplies, tools, HVAC and electrical supplies, pet products, and household supplies. Puuilo has a strong position as one of the leading discount retailers in Finland and we have over 40 stores across Finland and an online store that is an important part of our multichannel business model.

Why invest in Puuilo?

Strong track record of profitable and faster growth than the market

We operate in the discount retailer market that has grown faster than the rest of the retail sector in recent years and has historically coped well in different economic cycles. Our net sales have grown strongly in recent years, driven by strong customer volume development, the fast pace of new store openings and growth in store like-for-like net sales. In recent years, Puuilo's net sales growth has also been clearly stronger than market growth.

Business development 2019-2023


Standardised store concept and low cost structure provide efficiency gains and scalability

Puuilo’s growth is driven by a successful concept based on a wide product range, low prices and convenient shopping experience. We have developed a standardised and efficient process for our store openings, managed by a separate centralised unit. Measured by EBITDA, our new stores have been profitable in the first full month after opening. The low cost structure of stores is enabled by their compact size and the stores primarily being located outside city centres.

Strong cash flow enables good dividend payment capability

The strong cash flow of our business is based on favourable development of sales, profitability and net working capital development. Thanks to our moderate business investment needs we can allocate our strong cash flow to dividends. In line with our dividend policy, we aim to distribute at least 80% of the profit for each financial year as dividends, depending on the capital structure, financial position, general economic and business environment, and future outlook.

Growing store network and online store support each other

The number of our stores has more than doubled over the past five years and our goal is to open at least 3-4 new stores every year. Most of our sales take place in the physical stores in addition to which our convenient online store supports our brand and helps us develop our overall service experience. With the online store, our customers can familiarise themselves with our products online and we can target them at different stages of their purchase path.

Development of store network

Strategy and financial targets

Read about our strategy


Read about our operating environment